The Content Marketing Manager works with ICBA teams, departments and subsidiaries to conceptualize, build and deliver bold, effective marketing content and materials. This is a hands-on position that requires both content development as well as project management skills to create marketing resources that will ultimately benefit and enrich the membership of the ICBA. The Content Marketing Manager actively participates in assigned projects and collaborates with others within the department and organization for maximum results.
Duties & Responsibilities
Creativity & Strategy: Proactively develops new approaches and ideas to fulfill the strategic plans and goals of the enterprise/department. Infuses creative ideas and strategies into planning and brainstorming sessions.
Engagement: Captures and generates ideas for creating and implementing impactful marketing campaigns, ads and materials.
Marketing Objectives: Successfully develops and delivers effective marketing that adheres to organizational standards and principles.